Everybody wants free stuff — yet we rarely ask ourselves what it means to receive something for free.
Let me spoil the party: There’s nothing free in life!
Do
you enjoy the extraordinary web search capabilities of Google? What
about amazing Gmail? Can you live without Google Maps? YouTube is
flawless! Google Docs … unbelievably reliable!
But wait … all ‘FREE’ services?
What about Facebook and Instagram? Do you enjoy these FREE social media platforms?
To answer your question, what’s a good example of strategic leverage?
Think of Google, Facebook, YouTube, and Instagram as examples.
Google
generated $134.8 billion in 2019, (just from ad revenues). Facebook
sold $69.7 billion, and YouTube $15 billion in 2019 in ads.
Free? LOL!
A good example of strategic leverage is having billions of addicted people investing their time (for free), feeding content to your platform, while they’re also consuming other users’ — free — content.
Meanwhile, while we’re strangely giving away our valuable time “working” for the platform, they make billions selling our attention to other companies who are super desperate to sell us something else.
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