Up to 6,000 people sold apples in New York during the Great Depression.
Finding a job wasn’t easy. Businesses struggled to sell their products. The apple industry was no exception. They needed to sell their produce to people who had little to no money for food.
How could they do this?
To do so, they started promoting apple stands on the streets of New York.
These simple stands helped the apple industry move the apples that would most probably never get consumed, while it also helped men earn some money.
The program was a huge success. By selling apples instead of begging, this gave men a sense of pride, proving they were fighting for their future.
Soon, up to 6,000 people were selling apples in New York every day.
- Did the 6,000 apple vendors succeed?
- Why would you buy the apples?
- Why would you buy from one seller instead of the other?
- What makes one apple stand unique and better than the that of the competitors?
- If you approached a seller and asked, “Why should I choose you over your competitor’s stand?” What would they answer? You’d be surprised how many wouldn’t be able to give you an answer!
That is why many businesses fail. They can’t answer this question!
Here’s an example that recently blew my mind:
A simple sticker with Mickey Mouse makes a remarkable difference in today's world of abundance.
Many businesses fail because they don’t have a clear differentiation that makes them stand out in the market.
-Hector Quintanilla
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